Web Analytics
Understanding your online performance indicators is mission critical. The website has become the first and probably main source of information and product/service selection for prospects.
The current trend is that 70% of all business purchase transactions begin with an online search. That's 70% of your total prospect volume that may not be analyzed, measured and acted upon. The single most determining factor in your ability to be successful online is to make informed choices.
Fortunately, our web analytics consulting will help to bring data, and more importantly - intelligent information, to the process of developing and managing your customer acquisition strategies. We'll develop the KPI's that are most critical to achieving your business goals, customize reports to suit your outcome definitions and time constraints, as well as provide qualitative insights to your campaign performance.
Our Web Analytics Performance Measurement Process
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1. Functional Web Asset Analysis - Our approach individualizes each page based on its core function. Once those pages and functions have been determined, KPI's can be attributed to each page based on the specific function it was designed for.
2. KPI Metric Identification - Here we identify the critical success factors in the online conversation of each page that have the most impact on whether the desired action or "conversion" occurs.
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3. Dashboard Design and Automation - Your reports should add value to the process. Not simply overload you with data that saps your time. We'll design the dashboard and report formats to satisfy your information needs.
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4. Data Collection and Analysis - Armed with the relevant data we can now compare and contrast to identify under-performing areas of your online acquisition model.
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5. Campaign Reporting and Analysis - Our meticulous analysis of your campaign's performance will guide you through the process of continuous improvement, increasing your ROI and maximising your opportunity online. We'll provide actionable recommendations to optimise your online assets and marketing programs.
Our Web Analytics Services Pricing
Each business presents unique online performance measurement opportunities and challenges. We approach each project with a pragmatic view to obtaining results within your budget. Generally we work on the following basis;
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A. Fixed Priced Implementation and Training - Once off projects with agreed milestones and timelines. Designed for the business who has dedicated resources available for ongoing web analysis and plan development.
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B. Ongoing Campaign - The best results come with a medium to long term strategy of partnership. We have a number of options available on a month to month basis. No contracts, we earn your business every month.
Additional search marketing and optimisation services
Online Performance!
When paying for search you need to buy more than clicks. You need to invest in conversions, and ultimately profit. But how do you know where to focus your efforts?
Here's what our web analytics can do for you:
Revenue based keyword targeting
Sounds simple enough but our research show us time and again that few, if any businesses, bid on keyword terms based on the revenue these terms generate. For those who implement professional web analytics services there is a wealth of efficiencies to be gained.
Improved cost of acquisition ratios
By utilising click stream data you can effectively determine the lowest hanging fruit that result in goal conversion, remove obstacles to engagement and focus your investment in higher ROI strategies.
Structured online performance measurement
It used to be that companies spent money on their website because it was the thing to do. Now, there is ever increasing scrutiny on your online assets ability to add value to your business. Throw in some competitor activity and it's easy to see that only an actively managed online marketing strategy will stand the test of time.
Data driven marketing
There is a lot of data and a lot of reports available in today's web analytics solutions. The lack of tools is hardly a problem. The real issue is employing the services of real-world practitioners who can combine the what with why to realize exponential gains in your marketing.
Gain more for less
Let's face it, we measure to gain insight, to bridge the gap between where we are and where we want to be. Without web analytics services you simply fly blind; driving traffic in the hope of success.
Request a Web Analytics Proposal
Still have questions? That's ok, we've probably got answers and we're happy to share our learnings. It really does begin with you though. Contact us and let us know about the marketing challenges you face online. We're only too happy to put a proposal together for you.
