Search Engine Optimisation
With literally thousands of new website's being added to the internet every day, search engines continuously evolve the way in which they determine the value of any given website to provide relevant results for any given search. Search engine optimisation is a complex and lively process or reviewing your online marketing within the context of your competitive environment.
The skill is in knowing how to spot trends, competitive pressures and market opportunities and when to make slight amendments or recommend significant changes in strategic direction. All in a timely manner, and within your budget.
The rules of being found yesterday are different today. Tomorrow will be different again. Throw in some competitor activity and you have very dynamic and competitive landscape. The good news is that as search engine optimisation specialists we are immersed in this every day, staying on top of best practice, trends and opportunities to help to develop your business online.
Our SEO Services Pricing
Each business presents unique opportunities and challenges. We approach each project with a pragmatic view to obtaining results within your budget. Generally we work on the following basis;
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A. Fixed Priced Project - Initial search engine optimisation projects with agreed milestones and timelines. Designed for the smaller business on a constrained budget.
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A. Ongoing Campaign - The best results come with a medium to long term strategy of search engine optimisation. We have a number of options available on a month to month basis. No contracts, we earn your business every month.
Additional search marketing and optimisation services
Key SEO questions...
Search engine optimisation is a moving target, new trends, new search engine algorithms, emerging platforms, opportunities. Your IT department or Web Designer may have been involved in getting the site up and running but SEO is not a "do once" process.
Here's a few questions to ask yourself:
How much research went into the site architecture?
More often than not the design is seen from the perspective of the marketing executives or site owner, not from the perspective of the user and search engines.
Was there any keyword research conducted prior to developing the content and navigation?
For eternity content has often been a quick re-hash of corporate brochures, written for print, not the web. Does this place you well strategically online?
Is new content added by an SEO writer with proper keyword density analysis performed?
Creative content that's both informative, engaging, and written with the correct keyword density, keyword frequency and positioning. Is that how it's done in your organisation?
Do you have a formal naming convention for your sites URL's?
Usually done on the fly we find most website's have duplicitous content and no defined naming structure, leading to orphaned URL's, broken links, and generally a poor user experience. Did we mention how poorly search engines rate this?
Is your content management system SEO friendly?
The reality is that many aren't. Once you've invested in a CMS and built your business around the prospect of changing over seems too painful. Sound familiar? The good news is there are still opportunities to improve your search engine friendliness. Just ask yourself though, is the same company that sold you the CMS in the first place going to be completely objective about its weaknesses?
Is your current SEO geared around the rankings of today or the strategic objectives of tomorrow?
When was the last time you and your current search marketer talked through your strategy, spoke about the bottom line, your competitive environment? Or do they simply provide you with a ranking report every month and a quick "work done" report?
Request an SEO Services Proposal
Still have questions? That's ok, we've probably got answers and we're happy to share our learnings. It really does begin with you though. Contact us and let us know about the marketing challenges you face online. We're only too happy to put a proposal together for you.
