Search Engine Marketing
The key to building competitive advantage online. There are of course, a multitude of ways to get people to know about, evaluate, and purchase your product or service. These include traditional forms of "interruption marketing" such as radio, television, and print ads.
For the most part however, regardless of the mainstream media you use to build brand equity and attract customers, an overwhelming majority of potential buyers will decide product and brand attributes using a search engine at some point during their buying cycle.
Search Engine Marketing is a complex process involving a combination of search engine optimisation and, pay per click advertising. The end result is a high visibility position in search engine listings and the lion share of traffic to your website. Website's that lack search engine visibility are losing business to those who do.
Search Engine Optimisation
Build competitive advantage - Naturally. FACT - most of your online prospects come from a search engine. 85% of those come from the organic or natural listings. Not having a planned search engine optimisation strategy is akin to ignoring the vast majority of your marketplace. Our search engine optimisation packages ensure you maximise search engine rankings, thus your exposure to the vast majority of your marketplace. Latest research shows that only 20% of leading retail website's are well optimised. There's clearly some real opportunities in the online marketplace for those not willing to stand still.
Pay Per Click Advertising
Scalable, low cost advertising. Pay per click advertising gives you the flexibility of targeting niche segments or promotional periods without having to adjust your whole marketing strategy. And sometimes it's just not possible to get to the top of the natural search listings, at least not in the short term. We often say to our clients that pay per click advertising can get you the results today that search engine optimisation brings tomorrow. Truth be known, our research shows that PPC campaigns should formulate a part of any well rounded online marketing strategy, on an ongoing basis, as they are the perfect way to target specific markets, at specific times, with specific offers.
Conversion Optimisation
Increasing conversions while decreasing costs. You've invested in an online customer acquisition strategy. So what happens next? Our optimisation consulting will ensure your landing pages converse with the searcher to guide them through the communication and sales cycle. You've moved beyond simply having a website. Recently you've been focusing on building traffic to your site. The next step - when traffic alone just isn't enough, converting visitors to customers. That will drive your return on investment.
Web Analytics
Strategies based on KPI's, not hope. Where is your traffic coming from? Which pages are the blocks in your sales funnel? Which keywords generate the best return on investment? How does your ROI from online marketing compare to the other mediums you deploy? If you can't answer these questions then you're driving traffic in the hope of conversions. Our web analytics consulting will focus your efforts where you can get the best return and highlight areas of tactical weakness.
Comprehensive SEM
Here at Salesmetrix we really are focused on just one thing, improving your bottom line-online. Our mission is to continually add value to our clients by providing expertise based on actionable insights that lead to increasing sales success.
Although we're more than a list, our search engine marketing services are inclusive of the following:
Content optimisation
Content is the primary way of cultivating connections between searchers and search engines. Creative content engages your user, acts as natural link bait, and is highly optimised for search engine spiders.
Site architecture optimisation
Search engine friendly site architectures tend to be friendly to users as well. Well structured, easily navigable websites require an understanding of usability and search engine algorithms.
Link building
Still an absolutely key component of any search engine marketing strategy. Building link juice however is not about contrived, easily manipulated mechanics. It is about attracting quality online partners through value added marketing.
Content management
Search engines are increasingly looking for the things us humans like - quality content that is refreshed often and communicates effectively to your target audience.
Local search strategies
Local search is quickly changing the make-up of search results. Retailers in particular will find this advantageous.
Social media marketing
Really a topic in and of itself. Social marketing leverages basic human needs of connection and communication. Online there are no boundaries to this communication. This presents an enormous opportunity to be part of the conversation. Your brand is now up for grabs, and increasingly defined by your audience.
Request a Search Engine Marketing Proposal
You've heard about us, and we'd love to hear from you. Every business has it's own opportunities so it really does begin with you. Contact us and let us know about your marketing challenges. We're only too happy to put a proposal together for you.
