Pay Per Click Advertising
Pay per click advertising gives you the flexibility of targeting niche segments or promotional periods without having to adjust your whole marketing strategy. And sometimes it's just not possible to get to the top of the natural search listings, at least not in the short term.
Pay per click is also the perfect platform from which to target non-core market segments, drive traffic to new products and service offerings, capture seasonal demand fluctuations and generally catering to any need for highly targeted, flexible advertising.
With the right combination of optimum keyword selection and compelling advertising copy you can begin generating qualified leads for your business immediately.
And although PPC advertising only capture around 15% of the total search audience, you can attain a top rank within minutes - it all comes down to how much you decide to bid on selected keyword phrases, coupled with the quality of your advertising and landing pages.
Anyone can get some return on investment from pay per click advertising but it's associated popularity has given rise to fierce competition. With potentially hundreds of online advertisers in your industry competing with you, the complexity of researching and selecting optimal keywords, the escalating need for writing great ad copy, landing page development, analyzing performance and fine tuning your campaign, has become a highly specialized process. All this whilst keeping a watchful eye on achieving higher returns on investment.
When you engage us to develop and manage your pay per click advertising program there are no limitations to how often we review your campaigns performance. Our mandate is to craft a hard working PPC advertising campaign that delivers real business results, whatever it takes.
Our Pay Per Click Services Pricing
Our managed pay per click advertising programs are ideal for businesses with advertising budgets ranging from $500 to $15,000 per month. And remember we have no contracts - we earn your business each and every month. Our first mandate is to make our services cost neutral to you. Thereafter, our programs pay for themselves; completely self-funded.
Additional search marketing and optimisation services
Why outsource?
Sure, it's only a couple of lines per ad - that's what makes it a challenge - squeezing a compelling value proposition into two lines of copy! And, without a measured, daily, hands-on approach your pay per click campaign could be bled dry within a week, rather than a month.
Here's the difference:
Competitor advertising analysis
Like all marketing your Pay Per Click advertising campaign doesn't operate in a vacuum. Your strategy, budget and individual bid values, all need to be viewed in light of the competitive environment.
Keyword phrase research and evaluation
The complex part of Pay Per Click advertising is paying for the serious prospect, not the curiosity click. There's a balance to be had between brand impressions and strict high return keyword phrases that generate immediate business.
Bid strategy and optimisation
Getting more with less, saving money whilst gaining better performance. As professional PPC advertising consultants we're constantly grafting out better performance from your campaign.
Professional ad copy writing
Three lines of text. All you have is words. Your creative needs to be relevant to the latest trends in search behaviour, relevant to your changing page content, and refreshed regularly to keep the message from going stale.
Comprehensive campaign reporting
The efficiencies we gain from your pay per click campaign should pay for your investment in our us, at minimum, and we'll report on it monthly, in plain English. This gives you the time savings to run your business, be in the money zone, not in front of your PC wading through your PPC campaign.
Request a Pay Per Click Services Proposal
Still have questions? That's ok, we've probably got answers and we're happy to share our learnings. It really does begin with you though. Contact us and let us know about the marketing challenges you face online. We're only too happy to put a proposal together for you.
