Conversion Optimisation
With average campaign conversion rates ranging anywhere from 1-10%, the overwhelming majority of your visitors simply aren't converting into customers. Somewhere in the sales communication they bail out. More often than not this happens on the landing page and this represents a huge untapped opportunity.
Do you converse with your users in a strategic fashion or do you drive traffic in the hope of conversions?
The challenge of communicating with your prospect through a strategic conversion process, when left un-addressed, results in an increase in price taking rather than price making at best, and prevents you from having any further opportunity with the prospect at worst.
Our research shows that prospects are not seeing meaningful differences in offers from one vendor to another so are simply switching - all from the comfort of their PC, online, and completely incognito. This is not selling so much as technology assisted buying, that may be based on false information.
Our sales conversion optimisation service re-works your page content, and even site architecture, creating effective sales messages and delivering these in such a way that prospects see your value proposition: your ability to solve their direct problems. In doing so, this creates clear differentiation between your offer and that of your competitors.
Our sales conversion optimisation process will ensure your landing page content educates those that don't know, convinces those that have pre-conceptions, and moves the latent prospect into action.
Additional search marketing and optimisation services
Unclog the funnel!
Usability is a tactical complement to search engine marketing. Traffic is one thing - converting visitors into customers is the real thing.
Our conversion optimisation services are inclusive of the following:
Functional usability assessments
Each page in your site has a different role to play. Some, like your home page, should act as a "navigator", directing users to the most appropriate place to solve their needs. Our functional usability assessment will clearly define the functions of each page. From there, we'll formulate an action plan to prioritize and implement the necessary adjustments.
Landing page optimisation
There may be only one vital page that promotes, or prevents, your opportunity for more business. Effective landing pages invariably mean more conversions, and more efficient use of your online expenditure.
Pay Per Click campaign optimisation
Anyone can set up a poor performing PPC campaign, throw enough dollars at it, and drive traffic. The real value in a Pay Per Click campaign is attracting and converting the serious traffic into serious business goals.
Web Analytics KPI definitions
What is working and what isn't? It all starts here really. Professional web analysis is not reporting. It's actionable insights uncovered by objectively measuring the metrics that matter.
Targeted keyword analysis
Sure, you may be ranking well for certain keyword terms but are they the terms that provide a return on investment? The right keywords, when targeted well, provide the rights results.
Request a Conversion Optimisation Proposal
Still have questions? That's ok, we've probably got answers and we're happy to share our learnings. It really does begin with you though. Contact us and let us know about the marketing challenges you face online. We're only too happy to put a proposal together for you.
